Building brand worlds ⊙
inhabited instinctively

Second Glance is a brand consultancy that specialises in creative production for ecommerce brands scaling by redefining their categories.

GROW WITH US

We establish clear direction and carry it across every touchpoint, allowing your brand to move forward with creative built with clarity.

We’re a creative brand studio built for founders who value culture over comments and brand equity over short-term sales. We partner deeply and selectively as an embedded extension of your brand rather than an external vendor, supporting brands globally from our Melbourne HQ.

PROJECTS

View All >>>

Brand Consulting + Creative Production

NOVO Shoes | Coming soon

Creative Production

Creative Production

Brand Consulting + Creative Production

Brand direction that gives marketing a clear path forward ⊙

The Real World Impact

one brand per category

Our brand consulting model is built on a simple rule: one brand per category. By working this way, our focus is never divided and our thinking is never compromised by competing interests.

It allows us to go deeper into your category, shape a brand world that feels culturally relevant to the modern consumer, and make decisions that protect the integrity and value of the brand over time. Everything we do is guided by long term brand strength, ensuring growth that's built to last.