Branding begins with your visual identity and develops continuously, building the brand world your consumers step into with every interaction.

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We build those worlds with you

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We Create immersive brand worlds your audience enters instinctively and inhabits effortlessly.

We’re a brand management studio built for founders who value culture over community, heritage over hype, and brand equity over sales, supporting brands globally from our Melbourne HQ.

  • Canamo

    Brand Management

  • Altasphere

    Creative Management

  • Mynt Lab

    Creative Direction

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01. The Philosophy
01. The Philosophy

Branding is about more than logos or campaigns, it’s about building immersive worlds. A brand is a living culture that evolves dynamically alongside your business and audience. Every creative choice shapes an authentic, cohesive world where your brand stands out through originality and forward-thinking.

We believe in building deep connections and enduring equity, not chasing fleeting wins. True success is creating a brand culture your audience trusts, recognises, and can feel.

This is world building. It requires unwavering consistency across every touchpoint and a profound understanding of your audience. Through intentional, block-by-block growth, we forge brand equity that creates a meaningful legacy woven into people’s lives.

02. Meet Rhiannon
02. Meet Rhiannon

Rhiannon Tucker is your brand’s trusted Second Glance. As a former brand manager for a multibillion-dollar company and founder of Second Glance she combines creative vision with deep brand expertise.

“Branding is a living culture that grows with your business and audience. It’s the foundation of your marketing, experienced in every interaction. Your brand should be felt deeply at every touchpoint, creating a world your audience doesn’t just see, they want to live in.”

Together, she will guide and educate you to craft an authentic, original brand world designed to stand apart and build lasting equity, not just followers.

03. Our workflow
03. Our workflow

We strip it back to the foundation, working one-on-one with Rhiannon on comprehensive brand management. With her expert “second glance,” you receive guidance across more than 16 brand touch points, ensuring every detail aligns to strengthen your unique brand world.

From there, you choose the support level that fits your needs: manage your marketing independently with Rhiannon’s ongoing advice, or add tailored services like social media management, email marketing, ads management, or content creation. This flexible approach helps you build your brand world from the ground up.

When your brand stands on solid foundations, your audience naturally steps into your world, immersed in a culture that feels authentic and engaging at every interaction.

A genuine marketing solution from a former brand manager of a multibillion-dollar brand

1:1 Brand Direction with the support of marketing management.

Everything starts with a solid foundation

If that’s not right, your marketing won’t land no matter how viral it gets. We guide your brand’s evolution month by month, not just managing ads, emails, and socials, but crafting the brand world behind them. Our monthly brand management strengthens your core so all the other parts of your marketing can thrive. And when you’re ready, we seamlessly add management services to support your growth every step of the way.

  • Fortnightly WIP Meetings Biweekly check-ins ensure alignment, quick feedback, and smooth collaboration, keeping all branding and marketing efforts cohesive and on track.

    Managed Marketing Calendars Organised timelines for campaigns and content boost efficiency, prevent overlap, and maintain consistent messaging across all touch points.

    Project Tracking Transparent tracking highlights bottlenecks and deadlines, ensuring teams stay synchronised for seamless execution and timely adjustments.

    Access To Our Resources Exclusive branding tools, templates, and guides empower your team and streamline workflows for consistent, high-quality output.

  • Riff Sessions Creative brainstorming that sparks fresh ideas and aligns messaging to fuel innovative campaigns and content.

    Brand Tone A defined brand voice ensures consistent, authentic communication that deepens audience connection and recognition.

    Creative Direction Strategic oversight keeps visuals and messaging aligned, reinforcing your brand identity across all materials.

    Creator and Influencer Briefs Aligned direction ensures every collaboration reflects your brand voice, driving consistency and meaningful audience engagement.

    Custom Resources Tailored tools and templates designed for your brand enhance efficiency and cohesive execution.

  • Annual, Quarterly & Monthly KPIs
    Regularly set metrics keep growth measurable, focusing efforts on what drives your brand forward.

    Industry Research
    Ongoing market and audience insights keep your brand relevant, authentic, and future-ready.

    Product, People & System Assistance
    Support aligning products, teams, and systems with your brand values to improve efficiency and experience.

    Exclusive Hourly Rate
    Priority and preferred rate gives you flexibility to adapt and maintain brand consistency as you grow.

The Real World Impact

  • Developed high-impact activation that positioned a Melbourne-based florist directly in front of the city’s top PR agencies, resulting in ongoing collaborations and elevated brand visibility.

  • Built new category positioning, a new USP, and a compelling brand story that captured the interest of The Iconic and led to features in online publications.

  • Rolled out a new brand direction across digital and PR, overseeing styling, creative, tone, USP and positioning the brand as a standout player in an untapped segment of the beauty market.

  • Planned and managed the creative direction and photoshoot, bringing the brand vision to life through a national retailer rollout.

Expert Management, Delivered by Industry Leaders

Your Brand Deserves Industry-Leading Expertise

We don’t believe in handing your brand over to juniors. Our team consists of industry leaders in social media, email marketing, and advertising, ensuring your brand is always in the hands of seasoned experts who drive real results.

  • Managing your presence across Meta, Instagram, LinkedIn, and Pinterest to ensure consistency, clarity, and alignment with your brand world. From content to community management, everything is built to grow recognition, trust, and equity.

  • We handle setup, automation flows, database management, and design ensuring every email reflects your brand tone and builds long-term connection and loyalty.

  • We create brand-aligned content for your team and Rhiannon Tucker that supports your visual identity, messaging, and marketing strategy across all channels.

  • We understand Meta runs on great creative. Our campaigns are crafted to feel at home in your brand world, visually sharp, strategically aligned, and built to connect deeply while driving results.

  • We create targeted Google campaigns that meet your audience at the right moment. Every ad supports your strategy, building visibility and reinforcing long-term brand growth.

innovation without competition

Ensuring we focus solely on the most innovative ideas without ever competing with ourselves. This enables us to leverage our expertise and creativity to build immersive brand worlds that resonate with the modern consumer experience, increase market share while strengthening brand equity. Every decision we make is designed to enhance your brand's value, ensuring long-term growth and a lasting impact in your category.

We partner with one brand per category